The Professional Services Practice Program™
The Professional Services Practice Program™ is an 8 week LIVE online training program that teaches you how to build a highly profitable Professional Services Consulting Practice for The New Economy - Industry 4.0.
Our most comprehensive business training program yet!
When you enrol, you will be receiving the Training, Tools, Resources, Support and Bonuses to establish or scale your own Consulting Practice.
WHAT YOU GET...
- 8 Week LIVE Training Program Facilitated By Dr Ross McKenzie (Value $ 2,970.00)
- Tools (Value $ 147.00)
- Resources (Value $ 147.00)
- Support (Value $ 297.00)
- Bonus #1 | Business Capability Brochure Review (Value $ 297.00)
- Bonus #2 | LinkedIn Professional Profile Review (Value $ 297.00)
- Bonus #3 | Blog Article Review (Value $ 297.00)
- Bonus #4 | Blog Article Share (Value $ 297.00)
- Bonus #5 | The Startup Business Club Membership For 3 Months (Value $ 1,491.00)
TOTAL PROGRAM VALUE
Training | 8 x Live Online Webinars
In your LIVE training classes, you will learn each of The 8 Foundations Of Highly Profitable Professional Services Practices™. These modules are sequenced in a logical way to build your Consulting Practice rapidly over 90 days and include...
Module 1 - Position You In Your Own Exclusive CATEGORY
Module 2 - Define Your High-Value Target CLIENTS
Module 3 - Create Your Highly In-Demand CAPABILITIES
Module 4 - Develop Your Unique IP Assets & Value CAPITAL
Module 5 - Establish Your High-Impact Marketing CHANNELS
Module 6 - Design Your 24x7 Automated CRM
Module 7 - Build Your High Converting CAMPAIGNS
Module 8 - Future Proof Your Business For Growth With CONTROLS
Tools | Membership Portal & Videos
(Value $ 147.00)
Your LIVE training is complemented with your very own learning portal where you can access all the video recordings of the LIVE sessions to view over again so that you will never miss out - even once the LIVE training program is completed.
Resources | Implementation Playbook
(Value $ 147.00)
In addition to the video training, you will be able to download the various playbooks and other pdf templates for your own use. This will save you time in trying to figure it all out yourself, letting you focus on connecting to your target market instead.
Support | Dr Ross McKenzie Email Access
(Value $ 297.00)
Throughout the program, you have email access to Dr Ross McKenzie to ask any questions or seek clarity from the training material.
PLUS LIMITED TIME BONUSES...
Bonus #1 | Business Capability Brochure Review
(Value $ 297.00)
It's important to create a strong branding presence so that you differentiate yourself from the crowd. One way you do this is to create a Business Capability Brochure that basically explains who you are, what you do and how you help.
Dr Ross McKenzie has created literally hundreds of these and will review your draft Business Capability Brochure and provide feedback to you to make it even better.
Bonus #2 | LinkedIn Review
(Value $ 297.00)
LinkedIn is an essential social media platform to showcase your expertise. However, most professionals get it wrong.
Dr Ross McKenzie is a LinkedIn Influencer rated in the top 0.1% of profiles - so he will help you with yours by providing a critical review and areas you can improve so that you stand out.
Bonus #3 | Blog Article Review
(Value $ 297.00)
Educational Based Marketing is an important strategy when building a Consulting Practice and one way you do this is by publishing high-value articles and blogs.
However, for many professionals, they find this a time-consuming activity. That's why Dr Ross McKenzie will review your blog articles to make them better and help to position you much stronger in the market place.
Bonus #4 | Blog Article Share
(Value $ 297.00)
Getting your articles and blogs read is essential if you are to build a profile as an expert thought leader consultant.
One way you can accelerate this is to have some of your appropriate blog articles (with calls to action) shared by Dr Ross McKenzie across his social media channels that can reach to over a million individuals.
Bonus #5 | The Startup Business Club Membership For 3 Months
(Value $ 1,491.00)
The Startup Business Club is an ecosystem for professionals, entrepreneurs, startups and SMBs and SMEs to help grow and scale their businesses fast in The New Economy - Industry 4.0.
When you become a member, you have immediate access to eight benefits...
Member Benefit #1 - Implementation Playbooks
Member Benefit #2 - LIVE Q&A Inner Circle
Member Benefit #3 - LIVE Webinar Training Events
Member Benefit #4 - LIVE Digital Marketing Reviews
Member Benefit #5 - The Startup Business Community
Member Benefit #6 - Entrepreneur Interviews
Member Benefit #7 - 24x7 Business Concierge
Member Benefit #8 - The Business Connection
WHAT YOU WILL LEARN...
Module #1 | Position You In Your Own Exclusive CATEGORY
In this first training module, you will establish your expert authority positioning, in which you can build your professional consulting practice around.
This is critical because most consultants look like everybody else - and that's why their businesses do not perform as well as they should, or worse, fail.
So as a priority, you will define your unique value proposition or UVP, your competitive wedge, and your overall market brand, that not only gets you to stand out but importantly gets you to stand apart from everybody else in The New Economy.
Module #2 | Define Your High-Value Target CLIENTS
In this training module, you will learn how to target your high-value client market, including what their big pain points or problems to solve are.
You will also define who you will not target.
This is just as important because many consultants spend time chasing the wrong prospects which will never convert and therefore waste valuable time and money in the process.
Module #3 | Create Your Highly In-Demand CAPABILITIES
Once you know your target market, you can then create highly in-demand capabilities or solutions that solve their problems.
Also, you will learn how to create offers that build on the preceding sale that is the next "logical step" for your clients.
What this means is you are establishing longer-term value-adding relationships versus one-off transactions.
Module #4 | Develop Your Unique IP Assets & Value CAPITAL
Essential for all highly paid consultants is to have unique intellectual property or capital, that provides brand recognition plus value.
This includes thought leadership, diagnostic tools and accelerators that are unique to your business and differentiates you from the competition.
Module #5 | Establish Your High-Impact Marketing CHANNELS
Just because you might be starting out alone, does not mean you have a small voice.
By leveraging leading-edge digital marketing strategies, you can "punch above your own weight" - even in the big end of town!
So in this module, you will learn which platforms to establish and how you can leverage them to stand apart from your competition.
Module #6 | Design Your 24x7 Automated CRM
As your business grows, so will be the number of people you interact with. That's why it is critical to set up a way to manage your leads, prospects and opportunities.
To do this we need to implement a cost-effective CRM system that is also scalable and can integrate with all aspects of your growing practice.
The mistake most growing businesses make at this point is not considering their future operating model.
So in this module, you will learn how to do this the right way.
Module #7 | Build Your High Converting CAMPAIGNS
In module seven, you will learn that there is a difference between "marketing" and "sales". However, by only focusing on sales, you will sub-optimise the conversion process - so that's where marketing comes in, and specifically, the importance of campaigns.
You will also learn that the only way to rapidly drive revenue for your business is by running four distinct types of campaigns simultaneously.
When you start doing this for your own practice, results will come fast.
Module #8 | Future Proof Your Business For Growth With CONTROLS
The previous seven modules have established the working fundamentals for your professional services consulting practice.
Now you need to ensure you have the right tools, systems and controls to future proof your business for growth and scale.
So in this module, you will learn what are the basics you need to have in place that includes technologies, templates and sales artefacts, so that you are not continually re-doing tasks you don't have to, while also understanding the power of re-purposing and establishing a knowledge repository to be leveraged by you or your team as your business grows.
TOTAL PROGRAM VALUE
PAY ONLY $1,297
LIMITED TIME OFFER $597
30 DAY MONEY BACK GUARANTEE FROM DATE OF PURCHASE
ABSOLUTELY NO RISK TO YOU
WHAT PEOPLE ARE SAYING
"Ross and The Startup Business has helped us to differentiate our business and raise our profile in a very competitive marketplace. His contribution towards business development and marketing campaigns have been pivotal towards growing and scaling our business globally. We appreciate his passion in seeing us succeed."
Dilip Mohapatra | Founder & CEO | Nexright | Melbourne Australia | nexright.com
"Dr Ross McKenzie and The Startup Business have played a pivotal role in Phykon's success story. Dr Ross's decades of industry experience and exposure has equipped us with a lot of robust and best practices in giving our clients a world class experience while working with us. This is a business relationship I cherish and I look forward for more successful endeavours in this partnership."
Prathish Vijay | Co-Founder & CEO | Phykon | Trivandrum & Bengaluru, India | phykon.com
"I have known Ross for number of years…ever since he came into the studio for a portrait. Somewhat later I engaged his considerable skills in regard to my business. His trust, sense of humour and acumen have become an integral part of our continuing relationship."
Keith Friendship | Owner | Monte Luke Photography Studio | Sydney Australia | monteluke.com.au
"Ross' structured frameworks and experience will immediately provide clarity in defining a future vision for your career or business. The detailed step-by-step approach and guidance from Ross helped me gain clarity I had not achieved before. A coaching session with Ross is highly recommended. What sets Ross apart from other coaches is his values of Learn, Lead, Legacy. Ross lives by these and this shines through in his support and collaboration in each consultation."
Damien Scalzo | Melbourne Australia
"Ross McKenzie is a great Coach with knowledge and experience relating to Startup Businesses plus internet marketing, security, and all the stuff girls like me don't know much about! I am grateful to Ross, as after losing my business, he was the one to help pick myself up, believe I will walk again, be back in business and will be successful - and YES, I am back!"
Galia Yakimova | Health Aroma | London England
"Ross is a great coach and mentor and he has empowered me to take my business to the next level. He is someone you can trust and has a genuine intention to create success in your business and inspire you as a person. His valuable advice, support and encouragement have always remained steady."
Rose Rawani | Founder & CEO | Aus International Consultancy Management Group | Melbourne Australia | ausinternationalgroup.com
"I had never thought of myself as ‘a thought leader’ so a great thank you, it will be my dream to reach out and help thousands of people."
Fred Juma | Author – A Winning Character | London, England
"There are many that offer training for starting online business, but I only selected to join your course after webinar. The course was excellent in giving what we need and to the point. It is something that we can start right away. I found that it was inspiring and easy to follow. Your explanation is very clear and precise to the point which is the style I like."
Bhada Sinhaphalin | Entrepreneur | Bangkok, Thailand | feelgoodx.com
"We were able to apply all the training in a way that helped us to look differently at our business to grow."
Nicole Davidson | Entrepreneur | Sydney, Australia | nicoledavidson.com
"As a busy owner of several medical practices, Ross and The Startup Business helped me take a strategic view on how I should position my business and create the right digital assets that align to my future vision. I know Ross will always be available to answer my questions or bounce ideas around."
Rick McKee | Founder & CEO – The Medical Practice | Gold Coast, Australia | themedicalpractice.com.au
"Working with Dr Ross McKenzie was a total pleasure, he is a heartfelt leader, who has a passion to help others to succeed. He has integrity and he is hardworking as well as being one of the most connected human beings on the planet!"
Cheryl Chapman | Multiple Award-Winning Speaker & Trainer and Co-Author of The award-winning book “Find Your WHY – to become frickin’ awesome” | Manchester, England | cheryl-chapman.com
"The Startup Business has supported us in running and organising events for our customers and with Ross' leadership we were able to grow our business."
Nitesh Naveen | Co-Founder & Chief Strategy Officer | 1.21GWS – A Business Consulting Brand by Markpro | Melbourne Australia | 1point21gws.com
"Ross is very meticulous in his approach with flair for kindness and passion to see his students do well, understanding of the challenges every individual battles with and providing valuable support, guidance and experience whenever needed. His own experience, expertise in technology, business model and mindset training are priceless."
Ramila Patel | Yoga Practitioner | London, England | ramilapatelyoga.com
ABOUT DR ROSS MCKENZIE
Futurist | Speaker | Author | Educator | Entrepreneur | Founder | Startup Mentor | Company Director | Advisory Board Executive | Social Media Influencer | Leading Expert Authority On The New Economy Business | The Consultant’s Consultant
“I Help Enterprises Grow & Scale In This Age Of The New Economy Business, So That They Can Focus On Creating Awesome Visions, Achieving Their Big Goals & Making A Difference”
WHO IS THE STARTUP BUSINESS
Is the premier business community for The New Economy. It’s a place where you can learn how to build a business, market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With customers around the globe, we aspire to become one of the world’s most trusted voices sharing the best of what works in The New Economy.
WHAT DO WE DO
At The Startup Business, we help professionals, entrepreneurs, startups, founders, SME’s / SME’s and agents of change like you, to set up, scale & sustain your business in this age of The New Economy. So that you can focus on the front end of your business, dreaming big, creating an awesome vision & making a difference, while we take care of the back end, helping you with our Business & Technology Education, Entrepreneur Mentoring & Coaching, Startup & Business Advisory, Automation & Outsourcing.
WHY DO WE DO IT
We believe in Learn, Lead, Legacy and being a force for good.
Because you must continue to Learn today as we are living in ever-changing and disruptive times.
But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.
You be the standard that others look up to.
Lastly, and most importantly to us, is what we do.
Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.
That’s why we do what we do.