The Personal Brand & Influencer Program™
The Personal Brand & Influencer Program™ is a 10 week LIVE online training program that teaches you how to build your own personal brand and get recognised as an expert in your industry or profession.
You will learn how some people succeed in getting recognised, expanding their networks and making connections, while others fail.
You will discover how to build an overwhelming body of evidence on what you are good at, that positions you to stand apart from the crowd.
Finally, you will see how to demonstrate and convey your unique value proposition so that you will always be in high demand.
In this 10 week LIVE online training program, you will be introduced to The Ten Principles Of Highly Influential Thought Leaders™ that is The Startup Business's proprietary step by step process.
WHAT YOU GET...
- 10 Week LIVE Training Program Facilitated By Dr Ross McKenzie (Value $ 2,970.00)
- Tools (Value $ 147.00)
- Resources (Value $ 147.00)
- Support (Value $ 297.00)
- Bonus #1 | Resume Review (Value $ 297.00)
- Bonus #2 | LinkedIn Professional Profile Review (Value $ 297.00)
- Bonus #3 | Blog Article Review (Value $ 297.00)
- Bonus #4 | Blog Article Share (Value $ 297.00)
- Bonus #5 | The Startup Business Club Membership For 3 Months (Value $ 1,491.00)
TOTAL PROGRAM VALUE
Training | 10 x Live Online Webinars (Value $2,970.00)
Module 1 - Establishing Your Expert Authority POSITION
Module 2 - Establishing The PLATFORMS
Module 3 - Create Content & PUBLISH
Module 4 - Use Webinars & PRESENT
Module 5 - Develop Your Own Live Streaming PROGRAM
Module 6 - Automate The PROCESS
Module 7 - Learn To Outsource With A Strategic PARTNER
Module 8 - Create Offers That Build PROFIT
Module 9 - Build Momentum With Campaigns That PROMOTE
Module 10 - Manage Mindset & Creating PASSION!
Tools | Membership Portal, Videos, PDF’s (Value $ 147.00)
Resources | Implementation Playbook (Value $ 147.00)
Support | Dr Ross McKenzie Email Access (Value $ 297.00)
PLUS LIMITED TIME BONUSES...
Bonus #1 | Resume Review (Value $ 297.00)
Bonus #2 | LinkedIn Review (Value $ 297.00)
Bonus #3 | Blog Article Review (Value $ 297.00)
Bonus #4 | Blog Article Share (Value $ 297.00)
Bonus #5 | The Startup Business Club Membership For 3 Months (Value $ 1,491.00)
WHAT YOU WILL LEARN...
Module #1 | Establishing Your Expert Authority POSITION
In this first training module, you will define your expert authority positioning, in which you can build your business or professional practice from. This will include who you help, how you help them and the value proposition you provide.
Module #2 | Establishing The PLATFORMS
In this training module you will learn which media platforms to use, that makes sense for you and your target market. This will include how you set them up technically and brand them in a way to reinforce you as the influencer or expert of your industry.
Module #3 | Create Content & PUBLISH
In this module Dr Ross McKenzie will teach you the exact same strategies that he uses to create content that is both original and authentic, without consuming significant time or resources to do it! This is important because it is your content that people see and read first, that makes you credible and in-demand.
Module #4 | Use Webinars & PRESENT
Webinars are an excellent way to connect with global audiences where you share your insights, knowledge and experience. So, in training module four, you will learn the basics of presenting your own webinars, including all the technical stuff, plus how to market your webinars in a way that grows your followers.
Module #5 | Develop Your Own Live Streaming PROGRAM
Building on from the previous module, you will learn how to set up and produce your own LIVE streaming programs for your target audience. This is important today because video usage is on the increase across platforms like YouTube, Facebook and Linkedin. That’s why it must also be part of your “box of tools” that provide additional value for your target market.
Module #6 | Automate The PROCESS
By now, you are up and running with your platforms, publishing awesome content and presenting webinars and live streaming programs. To ensure this does not becoming overwhelming for you (because it can and is a reason why many give up), you will learn in this module ways of automating your processes to make it easier for you.
Module #7 | Learn To Outsource With A Strategic PARTNER
In module seven, you will learn how to outsource parts of your business the right way, so that you can continue to focus on what you are really good at and let somebody else do the rest! While outsourcing does appear to be a simple activity, many people do get it wrong, so Dr Ross McKenzie will share with you his thirty plus years of outsourcing experience to save you time, money and importantly avoid frustration when you start outsourcing aspects of your business or professional practice.
Module #8 | Create Offers That Build PROFIT
The previous seven modules have established the working fundamental of your business or professional practice, by supporting you as the stand out brand and expert authority. Now you need to become financially profitable! In this module, you will learn how to create a portfolio of products and services that are in high demand from your target market.
Module #9 | Build Momentum With Campaigns That PROMOTE
Module nine is where you will learn to create disciplined marketing campaigns that generate revenue. This is important because many business and professional are inconsistent when it comes to sales and marketing activities. So in this module you will learn to create and structure thirteen week back-to-back campaigns that take place four times a year that drive momentum and accelerate sales.
Module #10 | Manage Mindset & Creating PASSION!
Your last training module takes what you have learned from the previous nine modules, to develop detailed action plans going forward. Because the last thing we want you to do, is not create the momentum beyond the training program. Finally, we also want you to celebrate your achievements so far – if you have followed the training diligence and acted, you will have by week ten, established the foundation to build your personal brand and become an influencer in your industry or profession.
TOTAL PROGRAM VALUE
PAY ONLY $997
LIMITED TIME OFFER $497
30 DAY MONEY BACK GUARANTEE FROM DATE OF PURCHASE
ABSOLUTELY NO RISK TO YOU
WHAT PEOPLE ARE SAYING
"Ross and The Startup Business has helped us to differentiate our business and raise our profile in a very competitive marketplace. His contribution towards business development and marketing campaigns have been pivotal towards growing and scaling our business globally. We appreciate his passion in seeing us succeed."
Dilip Mohapatra | Founder & CEO | Nexright | Melbourne Australia | nexright.com
"Dr Ross McKenzie and The Startup Business have played a pivotal role in Phykon's success story. Dr Ross's decades of industry experience and exposure has equipped us with a lot of robust and best practices in giving our clients a world class experience while working with us. This is a business relationship I cherish and I look forward for more successful endeavours in this partnership."
Prathish Vijay | Co-Founder & CEO | Phykon | Trivandrum & Bengaluru, India | phykon.com
"I have known Ross for number of years…ever since he came into the studio for a portrait. Somewhat later I engaged his considerable skills in regard to my business. His trust, sense of humour and acumen have become an integral part of our continuing relationship."
Keith Friendship | Owner | Monte Luke Photography Studio | Sydney Australia | monteluke.com.au
"Ross' structured frameworks and experience will immediately provide clarity in defining a future vision for your career or business. The detailed step-by-step approach and guidance from Ross helped me gain clarity I had not achieved before. A coaching session with Ross is highly recommended. What sets Ross apart from other coaches is his values of Learn, Lead, Legacy. Ross lives by these and this shines through in his support and collaboration in each consultation."
Damien Scalzo | Melbourne Australia
"Ross McKenzie is a great Coach with knowledge and experience relating to Startup Businesses plus internet marketing, security, and all the stuff girls like me don't know much about! I am grateful to Ross, as after losing my business, he was the one to help pick myself up, believe I will walk again, be back in business and will be successful - and YES, I am back!"
Galia Yakimova | Health Aroma | London England
"Ross is a great coach and mentor and he has empowered me to take my business to the next level. He is someone you can trust and has a genuine intention to create success in your business and inspire you as a person. His valuable advice, support and encouragement have always remained steady."
Rose Rawani | Founder & CEO | Aus International Consultancy Management Group | Melbourne Australia | ausinternationalgroup.com
"I had never thought of myself as ‘a thought leader’ so a great thank you, it will be my dream to reach out and help thousands of people."
Fred Juma | Author – A Winning Character | London, England
"There are many that offer training for starting online business, but I only selected to join your course after webinar. The course was excellent in giving what we need and to the point. It is something that we can start right away. I found that it was inspiring and easy to follow. Your explanation is very clear and precise to the point which is the style I like."
Bhada Sinhaphalin | Entrepreneur | Bangkok, Thailand | feelgoodx.com
"We were able to apply all the training in a way that helped us to look differently at our business to grow."
Nicole Davidson | Entrepreneur | Sydney, Australia | nicoledavidson.com
"As a busy owner of several medical practices, Ross and The Startup Business helped me take a strategic view on how I should position my business and create the right digital assets that align to my future vision. I know Ross will always be available to answer my questions or bounce ideas around."
Rick McKee | Founder & CEO – The Medical Practice | Gold Coast, Australia | themedicalpractice.com.au
"Working with Dr Ross McKenzie was a total pleasure, he is a heartfelt leader, who has a passion to help others to succeed. He has integrity and he is hardworking as well as being one of the most connected human beings on the planet!"
Cheryl Chapman | Multiple Award-Winning Speaker & Trainer and Co-Author of The award winning book “Find Your WHY – to become frickin’ awesome” | Manchester, England | cheryl-chapman.com
"The Startup Business has supported us in running and organising events for our customers and with Ross' leadership we were able to grow our business."
Nitesh Naveen | Co-Founder & Chief Strategy Officer | 1.21GWS – A Business Consulting Brand by Markpro | Melbourne Australia | 1point21gws.com
"Ross is very meticulous in his approach with flair for kindness and passion to see his students do well, understanding of the challenges every individual battles with and providing valuable support, guidance and experience whenever needed. His own experience, expertise in technology, business model and mindset training are priceless."
Ramila Patel | Yoga Practitioner | London, England | ramilapatelyoga.com
ABOUT DR ROSS MCKENZIE
Futurist | Speaker | Author | Educator | Entrepreneur | Founder | Startup Mentor | Company Director | Advisory Board Executive | Social Media Influencer | Leading Expert Authority On The New Economy Business | The Consultant’s Consultant
“I Help Enterprises Grow & Scale In This Age Of The New Economy Business, So That They Can Focus On Creating Awesome Visions, Achieving Their Big Goals & Making A Difference”
WHO IS THE STARTUP BUSINESS
Is the premier business community for The New Economy. It’s a place where you can learn how to build a business, market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With customers around the globe, we aspire to become one of the world’s most trusted voices sharing the best of what works in The New Economy.
WHAT DO WE DO
At The Startup Business, we help professionals, entrepreneurs, startups, founders, SME’s / SME’s and agents of change like you, to set up, scale & sustain your business in this age of The New Economy. So that you can focus on the front end of your business, dreaming big, creating an awesome vision & making a difference, while we take care of the back end, helping you with our Business & Technology Education, Entrepreneur Mentoring & Coaching, Startup & Business Advisory, Automation & Outsourcing.
WHY DO WE DO IT
We believe in Learn, Lead, Legacy and being a force for good.
Because you must continue to Learn today as we are living in ever-changing and disruptive times.
But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.
You be the standard that others look up to.
Lastly, and most importantly to us, is what we do.
Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.
That’s why we do what we do.